How Findable Are You on Local Search Engines? February 23, 2012
Posted by Joan Nowak in Marketing.Tags: get more customers, local search engines, online business directories, small business
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In an earlier post, No Cost Way to Build Web Traffic and Get New Customers, I shared with you the many benefits of business directories for local searches. So how findable are you?
Curious? Then go to GetListed.org to find out. Simply put in your company name and phone number and you will get a score from 0 to 100 reflecting how findable you are in local searches. The higher the better.
In addition, you will also receive a list of common local search engines, like Google, Bing, Yahoo and others, to help you claim your business and build or improve your company profile. The majority of these are free, although some offer upgrade options. As I mentioned in my earlier post, take the time to complete the profile beyond just name, address, phone number and website – and you’ll get more from it.
Check it out and start improving your find-ability today. For additional small business resources, visit my website
How Your Small Business Can Benefit From Google+ February 6, 2012
Posted by Joan Nowak in Promotion.Tags: build profit, get new customers, online marketing, small business ideas
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When my nephew told me to check out Google+ my reaction was ‘Oh no, not another social media platform’. But I did as he suggested and here is three reasons you should do the same:
Circles. In Google+ this is a way of segmenting or organizing people into smaller groups – so you can communicate online the way you do in life. While it has standard groups like family, friends and followers, it allows you to create unique groups such as business contacts, vendors or customers and limit sharing to specific groups. Then when you post an update, you can decide which group(s) you want to see it and which ones you don’t. No more mingling personal and business posts, video or pictures! I love this feature.
Business Page. While many don’t realize this, Google+ does allow you to create a business page. And because it too has customizable Circles, you can create unique groups such as team members, customers or business contacts. You can use your page to share stuff just with your staff or just with customers. Again, a nice feature for interactive sharing of information, videos and pictures. If you want to set up a business page on Google+, just go to https://plus.google.com/pages/create
It’s Google. Need I say more. Google has consistently put out products that are easy to use for the non-techie business owner (ME). Like Google Places, Google+ helps you get found on the web – so it’s a plus for building traffic to your website. And like other Google products, it’s free.
While Google+ was launched last June, it is growing like crazy. Some predict they will hit 400 million users by the end of 2012. So check it out today.
Find this helpful? Then share it with others. For additional resources and ideas to grow your small business, visit my website. While you are there, join my mailing list to receive my monthly eNewsletter and a complimentary copy of my eBook, Mastering the 7 Elements of Business Success.
