Is Your Marketing Like a Roller Coaster? January 15, 2012
Posted by Joan Nowak in Marketing.Tags: consistent marketing, get more customers, small business
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For many small businesses, marketing activities and spending looks like a roller coaster, up and down based on how busy you are or how sales are doing. If your marketing is sporadic, your results will likely be the same.
The key to attracting and retaining customers is consistency. It is better to do five or six lead generation strategies consistently than do ten or more erratically. So as you plan your marketing this year…
Decide what you want to do
Commit to a frequency – daily, weekly, monthly, quarterly
Do it – no excuses!
For additional tips to improve your marketing, check out my article, How to Choose the Best Marketing Strategies.
Find this helpful? Then share it with others or subscribe to my weekly blog. Want more tips and ideas? Then visit my website. While you are there, join my mailing list to receive my monthly eNewsletter and a complimentary copy of my eBook, Mastering the 7 Elements of Business Success.
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